On Trend: Wine in a Can

If you've been to a Whole Foods wine section recently, you may have noticed a (fairly) large selection of wine in a can. I guess I just never noticed it, but I've heard grumblings in the wine space about this. In fact, here's an article written earlier in July from Time Magazine about canned wine. Canned wine does seem like the perfect solution for those days you only want one small drink or if you're on your way to the beach or a picnic. Although, there are obviously "pinkies up" critics out there that want the glass experience. But when I saw the selection at Whole Foods, I thought, "How fun!" and decided to pick up a pack to try.

Presto Sparkling Cuvee was my canned wine of choice. This is Italian sparkling wine, or Prosecco. It was on sale that week at Whole Foods for $9.99 for the 4 pack, but normally sells for $12.99. The cans are small, think like the new mini cans of Coke out there, but it's equivalent to a glass.

Presto Sparkling Cuvee

Overall thoughts?

I was actually pleasantly surprised! It's definitely VERY fruity, but still not overly sweet or syrupy in my opinion. I wouldn't say it was as crisp and refreshing as some of the other sparkling wines I've had this summer (it seemed to have less bubbles than other options), but for situations where I want the convenience of it being in a can, I can look past that. I just recommend serving it cold.

Would I buy it again?

Sure. It wouldn't be my first choice if I'm wanting a sparkling wine at home. I prefer my mini bottles of Rondel Cava or even La Marca Prosecco. But if I'm going to a party, on a picnic, or to an outdoor event where I want some bubbles without having to carry everything needed to enjoy wine (glass, corkscrew, etc.), then this is a good choice. Plus, the price is right!

Will I try other wines in a can?

Absolutely. Underwood Pinot Noir and a few rosés are on my radar for my next trip to Whole Foods. Here's an article I found with the "best" canned wine from Refinery29 to give you an idea of what else is out there. I think this trend is interesting and could very well be successful. More and more people, especially millennials, are becoming interested in wine, but don't necessarily want the attitude or snobbery that can come with it. Canned wine is perfect for their on-the-go, low-key lifestyle. Bottles will obviously never go away, but I wouldn't be surprised to see more wineries venture into this space!

What are your thoughts on canned wine? Would you ever give it a try?